One of the goals I set myself this year was to make the Dartmoor Yarn Company a more environmentally friendly business. I started the business selling kits – which, of course, need packaging to keep them together. However, when you’re selling in shops, the packaging also needs to speak to your buyer.
Unfortunately a plain paper or recycled bag doesn’t say, quality, natural, eco-friendly wool, fun, quirky, rustic, Dartmoor, British made… or any of the other words that might apply. I’m also not a total killjoy and I know many of my kits are bought as gifts and nice packaging is part and parcel of that.
However at festivals and craft fairs, I’ve sold naked kits, with no packaging, to people who want to knit the product themselves. I’ve also taken the needles out of kits for people who have needles already. But the one place I hadn’t though about doing this was on internet sales.
So my first step to becoming a more eco-friendly business is to offer cheaper Naked kits on the website. That way people who want the kit for themselves, want to gift wrap it themselves, or want to buy one of my project bags or needles bags to put it in, can purchase at a cheaper price without excess packaging and/or needles they don’t want.
I’m offering options of:
- No ‘gift’ packaging i.e. Only wrapping the kit in the necessary packaging (which is usually recycled) to see it through the post.
- No gift packaging and no needles – as above, but without needles.
- No needles – for those who want to give a gift to a knitter who already has needles.
Of course gift packaged kits with everything you need to create your finished item are still available to internet browsers who want them.
These options not reduce excess packaging, but allow me to offer kits at a cheaper price. And, on top of that saving, I’m celebrating this positive step by offering a 10% discount on everything on the website for the whole of March – including Naked Kits.
If you’re looking to treat yourself – or someone else – for Easter, take a look at our kits, gifts for knitters and Dartmoor wool felted products.
The code for the 10% discount is: Naked10
And the shop is here
Thanks for dropping by!